We were born in 2020, in Kyiv, on the Square of Holy Freedom of Self-Expression.

 

From the very beginning of our existence, we wanted to become a Ukrainian brand offering quality and beauty. And we did it!

 

Step by step, the young but confident DOYOUPLAY has established itself as an underwear brand for bold, independent and daring people. We shamelessly promote healthy selfishness, and every time you choose to indulge yourself with our products, we jump for joy so much that it can be heard all the way to Odessa.

 

Believe it or not, but we know from our own example how important it is to express yourself and how it is sometimes not easy to do it. So our firm advice to you: shine bright like a diamond, kitties! Together we can turn this tumultuous world into the best party in the Galaxy. At least for one night.

 

During the two years of our young but enchanting life, we had to hear many pleasant and exciting words, but our favorite: ⁃ hello, now I'm wearing your underwear! Sounds intriguing, doesn't it? How nice it is to hear these words and to look at people who choose your product made with love and a little bit of magic.

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Every day we are happy that we have Ukrainian DNA. Our products are created by talented Ukrainians for fantastic Ukrainians and foreign connoisseurs. It is extremely important for us to work with our own and for our own.